GTM Innovators
As a former CRO and marketer who spent time at G2, LinkedIn, & CDW, Mike Weir has always been passionate about Marketing & Sales alignment. With so many advancements in technology, he wants to determine: how can B2B organizations finally create a unified GTM? What challenges need to be overcome to close the gaps that still exist? On GTM Innovators, Mike will be sitting down with leading B2B revenue & marketing executives and experts to answer these questions, cutting through to reveal real solutions businesses can apply.
Interested in being a GTM Innovators guest? Reach out to press@g2.com to get in touch.
Podcasting since 2023 • 14 episodes
GTM Innovators
Latest Episodes
Prioritizing Trust & Clarity for Better Alignment with Amber Armstrong
Sales and Marketing misalignment can lead to confusion, wasted effort, and missed chances to make a significant impact. On this episode of GTM Innovators, Amber Armstrong, SVP and CMO of Salesforce Sales Cloud, joins Mike Weir to discuss...
•
Season 1
•
Episode 14
•
26:43
Increasing Productivity Across Sales & Marketing Teams with Ryan Longfield
What does it take to improve sales performance and maximize results? According to GTM Innovators guest, Gong Chief Innovation Officer Ryan Longfield, technology is not the whole answer, but it’s a key part of driving the marketing & ...
•
Season 1
•
Episode 13
•
28:00
Tips on Effective Contextual Marketing Strategies with Michael Brenner
In the latest episode of GTM Innovators, CEO & Founder of the Marketing Insider Group, Michael Brenner, sat down with Mike Weir to discuss methods for breaking through conventional B2B marketing by emphasizing the power of contextual...
•
Season 1
•
Episode 12
•
23:27
Developing a Dynamic Customer Experience Matrix with John Ellett
Hopefully, we all know about the importance of defining ideal customer profiles & understanding buying committees, but according to today’s guest, John Ellett, CEO at The Ellett Group & CMO Manifesto author, we’re still doing it ...
•
Season 1
•
Episode 11
•
26:53
Building Successful RevOps & Combating Silo Syndrome with Jen Igartua
Building a successful Revenue Operations team is no easy feat, but is crucial as one of the most strategic functions for businesses. In this episode of GTM Innovators, Go Nimbly CEO Jen Igartua creates a clear picture of how RevOps teams...
•
Season 1
•
Episode 10
•
26:14