GTM Innovators
As a former CRO and marketer who spent time at G2, LinkedIn, & CDW, Mike Weir has always been passionate about Marketing & Sales alignment. With so many advancements in technology, he wants to determine: how can B2B organizations finally create a unified GTM? What challenges need to be overcome to close the gaps that still exist? On GTM Innovators, Mike will be sitting down with leading B2B revenue & marketing executives and experts to answer these questions, cutting through to reveal real solutions businesses can apply.
Interested in being a GTM Innovators guest? Reach out to press@g2.com to get in touch.
Episodes
14 episodes
Prioritizing Trust & Clarity for Better Alignment with Amber Armstrong
Sales and Marketing misalignment can lead to confusion, wasted effort, and missed chances to make a significant impact. On this episode of GTM Innovators, Amber Armstrong, SVP and CMO of Salesforce Sales Cloud, joins Mike Weir to discuss...
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Season 1
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Episode 14
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26:43
Increasing Productivity Across Sales & Marketing Teams with Ryan Longfield
What does it take to improve sales performance and maximize results? According to GTM Innovators guest, Gong Chief Innovation Officer Ryan Longfield, technology is not the whole answer, but it’s a key part of driving the marketing & ...
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Season 1
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Episode 13
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28:00
Tips on Effective Contextual Marketing Strategies with Michael Brenner
In the latest episode of GTM Innovators, CEO & Founder of the Marketing Insider Group, Michael Brenner, sat down with Mike Weir to discuss methods for breaking through conventional B2B marketing by emphasizing the power of contextual...
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Season 1
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Episode 12
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23:27
Developing a Dynamic Customer Experience Matrix with John Ellett
Hopefully, we all know about the importance of defining ideal customer profiles & understanding buying committees, but according to today’s guest, John Ellett, CEO at The Ellett Group & CMO Manifesto author, we’re still doing it ...
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Season 1
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Episode 11
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26:53
Building Successful RevOps & Combating Silo Syndrome with Jen Igartua
Building a successful Revenue Operations team is no easy feat, but is crucial as one of the most strategic functions for businesses. In this episode of GTM Innovators, Go Nimbly CEO Jen Igartua creates a clear picture of how RevOps teams...
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Season 1
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Episode 10
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26:14
How Sales & Marketing Can Fight Off B2B Inflation with Latané Conant
On this episode of GTM Innovators, we’re joined by 6sense CMO, Latané Conant, to dig into the concept of B2B Inflation. What is it? And why should it be top of mind when enabling sales & marketing teams to get more done with le...
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Season 1
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Episode 9
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29:34
Infusing Enablement into Content Strategy with Robert Rose
What is the “Marketing Content Conundrum”, and why is it misaligning sales & marketing teams everywhere? On this episode of GTM Innovators, we’re joined by Robert Rose, founder of The Content Advisory, who shares how to successfully ...
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Season 1
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Episode 8
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29:42
How an Aligned GTM Can Help Stop Revenue Leakage with Kurt Leafstrand
Revenue leakage is one of the biggest problems hiding in plain sight. According to this week’s GTM Innovators guest, Clari SVP of Products Kurt Leafstrand, the (evolving) CRO role & CMO partnership has a big part in mending those lea...
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Season 1
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Episode 7
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25:58
Optimizing the Seller Experience with Data-Powered Workflows with Ellie Fields
Ellie Fields, Salesloft Chief Product & Engineering Officer, thinks that reality is one of the biggest challenges for B2B GTM today. Tune in to this episode of GTM Innovators with Mike Weir, to find out more about the ‘reali...
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Season 1
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Episode 6
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24:27
How AI & Data Can Make Sales Smarter with Jason Zintak
According to Jason Zintak, CEO at 6sense, one of the biggest B2B GTM challenges is the inefficient use of new technology, data, and information because it leads to missed opportunities, wasted resources, and poor decision-making. In this...
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Season 1
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Episode 5
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24:07
Balancing Scale & Personalization with Chris Hays
The demise of the Frankenstack is on all sales & marketing leaders’ minds as tech stack consolidation and team GTM alignment accelerate. ZoomInfo President & COO, Chris Hays, joins this episode of GTM Innovators to discuss two ma...
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Season 1
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Episode 4
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26:30
A Framework for Identifying Gaps in GTM Strategies with Eli Rubel
Think you’ve mastered the sales & marketing tango? Think again. Matter Made CEO, Eli Rubel, joins GTM Innovators in Episode 3 to share key learnings from his Demand Efficiency Framework — like how to overcome marketing’s black ...
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Season 1
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Episode 3
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27:05
Embracing a Unified Data Approach with Scott Vaughan
In this episode of GTM Innovators, G2 CRO Mike Weir chats with GTM expert & advisor, Scott Vaughan, who shares that sales and marketing alignment on its own isn’t enough for an effective go-to-market strategy. Organizations must go b...
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Season 1
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Episode 2
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26:55
Community & Event-Led Growth with Sangram Vajre
In the inaugural episode of GTM Innovators, G2 Chief Revenue Officer Mike Weir sits down with GTM Partners’ CEO Sangram Vajre to discuss different ideas that every revenue and marketing professional needs to know. Tune in to hear the pai...
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Season 1
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Episode 1
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24:50