GTM Innovators
As a former CRO and marketer who spent time at G2, LinkedIn, & CDW, Mike Weir has always been passionate about Marketing & Sales alignment. With so many advancements in technology, he wants to determine: how can B2B organizations finally create a unified GTM? What challenges need to be overcome to close the gaps that still exist? On GTM Innovators, Mike will be sitting down with leading B2B revenue & marketing executives and experts to answer these questions, cutting through to reveal real solutions businesses can apply.
Interested in being a GTM Innovators guest? Reach out to press@g2.com to get in touch.
GTM Innovators
Embracing a Unified Data Approach with Scott Vaughan
In this episode of GTM Innovators, G2 CRO Mike Weir chats with GTM expert & advisor, Scott Vaughan, who shares that sales and marketing alignment on its own isn’t enough for an effective go-to-market strategy. Organizations must go broader, he says, to embrace a company-wide unified data approach. But how can GTM leaders operationalize and drive value from their data? Listen in to find out.
Check out these resources from Scott Vaughan:
🔗 Read Scott's columns at Acceleration Economy & MarTech
🔗 Connect with Scott on LinkedIn
Connect with Mike Weir on LinkedIn & watch all GTM Innovator episodes on YouTube here. 🎧 Other ways to listen in: Pandora