In this episode of GTM Innovators, G2 CRO Mike Weir chats with GTM expert & advisor, Scott Vaughan, who shares that sales and marketing alignment on its own isn’t enough for an effective go-to-market strategy. Organizations must go broader, he says, to embrace a company-wide unified data approach. But how can GTM leaders operationalize and drive value from their data? Listen in to find out.
Check out these resources from Scott Vaughan:
🔗 Read Scott's columns at Acceleration Economy & MarTech
🔗 Connect with Scott on LinkedIn
Connect with Mike Weir on LinkedIn & watch all GTM Innovator episodes on YouTube here. 🎧 Other ways to listen in: Pandora