GTM Innovators

How an Aligned GTM Can Help Stop Revenue Leakage with Kurt Leafstrand

July 18, 2023 with Mike Weir Season 1 Episode 7
GTM Innovators
How an Aligned GTM Can Help Stop Revenue Leakage with Kurt Leafstrand
Show Notes

Revenue leakage is one of the biggest problems hiding in plain sight. According to this week’s GTM Innovators guest, Clari SVP of Products Kurt Leafstrand, the (evolving) CRO role & CMO partnership has a big part in mending those leakage gaps. Tune in to learn about the 3 areas Kurt says businesses should focus on to deliver an impactful GTM: revenue cadences, connected systems, and data visibility.

G2 Blog Recap

Check out these resources from Kurt:
🔗 Clari’s new Revenue Cadence Playbook
🔗 Connect with Kurt on LinkedIn


Connect with Mike Weir on LinkedIn & watch all GTM Innovator episodes on YouTube here. 🎧 Other ways to listen in: Pandora