What is the “Marketing Content Conundrum”, and why is it misaligning sales & marketing teams everywhere? On this episode of GTM Innovators, we’re joined by Robert Rose, founder of The Content Advisory, who shares how to successfully infuse enablement into content strategy, why creating a 3-tiered attribute to thought leadership is so crucial, and what content marketing changes must be made to allow for sales & marketing teams to build a value-driven partnership.
G2 Blog Recap
Check out these resources from Robert:
🔗 https://contentmarketinginstitute.com
🔗 Connect with Robert on LinkedIn
Connect with Mike Weir on LinkedIn & watch all GTM Innovator episodes on YouTube here. 🎧 Other ways to listen in: Pandora