GTM Innovators
As a former CRO and marketer who spent time at G2, LinkedIn, & CDW, Mike Weir has always been passionate about Marketing & Sales alignment. With so many advancements in technology, he wants to determine: how can B2B organizations finally create a unified GTM? What challenges need to be overcome to close the gaps that still exist? On GTM Innovators, Mike will be sitting down with leading B2B revenue & marketing executives and experts to answer these questions, cutting through to reveal real solutions businesses can apply.
Interested in being a GTM Innovators guest? Reach out to press@g2.com to get in touch.
GTM Innovators
Prioritizing Trust & Clarity for Better Alignment with Amber Armstrong
Sales and Marketing misalignment can lead to confusion, wasted effort, and missed chances to make a significant impact. On this episode of GTM Innovators, Amber Armstrong, SVP and CMO of Salesforce Sales Cloud, joins Mike Weir to discuss the strategies and tactics that make shared sales and marketing priorities a reality and the three key ways her team works toward effective alignment.
G2 Blog Recap
Check out these resources from Amber:
🔗 Read about Salesforce’s acquisition of Spiff
🔗 Connect with Amber on LinkedIn
Connect with Mike Weir on LinkedIn & watch all GTM Innovator episodes on YouTube here. 🎧 Other ways to listen in: Pandora