GTM Innovators
As a former CRO and marketer who spent time at G2, LinkedIn, & CDW, Mike Weir has always been passionate about Marketing & Sales alignment. With so many advancements in technology, he wants to determine: how can B2B organizations finally create a unified GTM? What challenges need to be overcome to close the gaps that still exist? On GTM Innovators, Mike will be sitting down with leading B2B revenue & marketing executives and experts to answer these questions, cutting through to reveal real solutions businesses can apply.
Interested in being a GTM Innovators guest? Reach out to press@g2.com to get in touch.
GTM Innovators
Community & Event-Led Growth with Sangram Vajre
In the inaugural episode of GTM Innovators, G2 Chief Revenue Officer Mike Weir sits down with GTM Partners’ CEO Sangram Vajre to discuss different ideas that every revenue and marketing professional needs to know. Tune in to hear the pair break down two strategies Sangram believes to be game-changing for SaaS brands: event and community-led growth.
G2 Blog Recap
Relevant G2 Categories:
Event Management Software
Online Community Management Software
Check out these resources from Sangram Vajre:
🔗 GTM Partners
🔗 The Four Question Go-To-Market Framework
🔗 Connect with Sangram on LinkedIn & Twitter
Connect with Mike Weir on LinkedIn & watch all GTM Innovator episodes on YouTube here. 🎧 Other ways to listen in: Pandora