GTM Innovators
As a former CRO and marketer who spent time at G2, LinkedIn, & CDW, Mike Weir has always been passionate about Marketing & Sales alignment. With so many advancements in technology, he wants to determine: how can B2B organizations finally create a unified GTM? What challenges need to be overcome to close the gaps that still exist? On GTM Innovators, Mike will be sitting down with leading B2B revenue & marketing executives and experts to answer these questions, cutting through to reveal real solutions businesses can apply.
Interested in being a GTM Innovators guest? Reach out to press@g2.com to get in touch.
GTM Innovators
Balancing Scale & Personalization with Chris Hays
The demise of the Frankenstack is on all sales & marketing leaders’ minds as tech stack consolidation and team GTM alignment accelerate. ZoomInfo President & COO, Chris Hays, joins this episode of GTM Innovators to discuss two main areas companies need to focus on to improve and align their GTM strategies: balancing scale & personalization and quickening response times.
G2 Blog Recap
Check out these resources from Chris:
🔗 ZoomInfo.com
🔗 The Pipeline Newsletter on LinkedIn
🔗 Connect with Chris on LinkedIn
Connect with Mike Weir on LinkedIn & watch all GTM Innovator episodes on YouTube here. 🎧 Other ways to listen in: Pandora