GTM Innovators
As a former CRO and marketer who spent time at G2, LinkedIn, & CDW, Mike Weir has always been passionate about Marketing & Sales alignment. With so many advancements in technology, he wants to determine: how can B2B organizations finally create a unified GTM? What challenges need to be overcome to close the gaps that still exist? On GTM Innovators, Mike will be sitting down with leading B2B revenue & marketing executives and experts to answer these questions, cutting through to reveal real solutions businesses can apply.
Interested in being a GTM Innovators guest? Reach out to press@g2.com to get in touch.
GTM Innovators
Optimizing the Seller Experience with Data-Powered Workflows with Ellie Fields
Ellie Fields, Salesloft Chief Product & Engineering Officer, thinks that reality is one of the biggest challenges for B2B GTM today. Tune in to this episode of GTM Innovators with Mike Weir, to find out more about the ‘reality disconnect’ sales teams are up against & how leaders can help by: considering the human POV, embracing an observability mindset, & integrating data into seller workflows.
G2 Blog Recap
Check out these resources from Ellie:
🔗 Salesloft Rhythm with Conductor AI
🔗 G2 x Salesloft Rhythm Waitlist
🔗 Connect with Ellie on LinkedIn
Connect with Mike Weir on LinkedIn & watch all GTM Innovator episodes on YouTube here. 🎧 Other ways to listen in: Pandora