GTM Innovators
As a former CRO and marketer who spent time at G2, LinkedIn, & CDW, Mike Weir has always been passionate about Marketing & Sales alignment. With so many advancements in technology, he wants to determine: how can B2B organizations finally create a unified GTM? What challenges need to be overcome to close the gaps that still exist? On GTM Innovators, Mike will be sitting down with leading B2B revenue & marketing executives and experts to answer these questions, cutting through to reveal real solutions businesses can apply.
Interested in being a GTM Innovators guest? Reach out to press@g2.com to get in touch.
GTM Innovators
How Sales & Marketing Can Fight Off B2B Inflation with Latané Conant
On this episode of GTM Innovators, we’re joined by 6sense CMO, Latané Conant, to dig into the concept of B2B Inflation. What is it? And why should it be top of mind when enabling sales & marketing teams to get more done with less? Tune in to hear from Latané as she provides tangible examples of successful adaptation in today’s B2B climate and shares her team’s tips & tricks for reinventing how to work smarter with innovations like generative AI.
Check out these resources from Latané:
🔗 6sense’s newly released Annual Report: Unlocking The Revenue Potential of AI for B2B
🔗 Read Latané’s book “No Form. No Spam. No Cold Calls.”
🔗 6sense.com
🔗 Connect with Latané on LinkedIn
Connect with Mike Weir on LinkedIn & watch all GTM Innovator episodes on YouTube here. 🎧 Other ways to listen in: Pandora